Read This If You Want To Get Past The Newbie Stage Of Internet And Marketing.

To become an internet marketer, you do not need any special technical training experience, or college degree. Age, gender and locality are no bar to being a successful internet marketer.

Moreover, unlike a traditional ‘bricks and mortar’, real-world business, you do not need to have a significant amount of start-up capital behind you either.

Whilst I have no doubt that the picture is changing and will continue to do so, almost no one in the internet marketing business has any formal training of any kind as an online marketer. In effect, therefore, almost everyone starts out playing the internet marketing game on a level playing field.

Of course, some marketers do come into the internet and marketing business with significant amounts of real-world business experience, and there is little doubt that such extensive business experience does give them an advantage.

Nevertheless, it is still true that in practical terms, whilst everyone can have lots of good ideas, every marketing beginner or ‘newbie’ starts off with little or no previous experience.

In other words, no matter who they are or where they are now, even the best known gurus and experts in the business started off as exactly the same sort of online business newbie as you are now.

However, if that is the position that you still find yourself in, you should take that as a huge encouragement, because quite clearly, by becoming recognized experts or gurus, these people have long since managed to lose their ‘newbie’ status.

That should tell you that you can do exactly the same. However, there is no doubt that for many internet marketing beginners, the biggest question is, what exactly do I need to do in order to move on from being a newbie?

Therefore, the purpose of this article is to look at various different aspects of making that big leap forward, and also at some of the actions that you will need to take in order to do so.

It will also highlight the crucial questions that you must ask yourself in order to attain a real understanding of what it is that really motivates you, and how you can harness that motivation to power yourself onwards to the next level.

Why are you doing this?

As a newbie, you are really just scratching at the surface of the internet en marketing money making world. And, in all honesty, there is no definitive or clearly marked point or time after which you stop being a newbie and become an intermediate and then, later, an advanced marketer.

At the same time, most newbies have little or no idea about what they are doing in terms of their online money making efforts and, more importantly, why they are doing it. Oh, sure, there may be a couple of reason that they think or believe that they are doing this for, but. In order to begin the process of moving forward to the next stage of your internet marketing career (which is exactly what the things that you are doing right now can become if you do things right from here on in) you need to start asking yourself many relatively deep questions.

The first and most important internet marketing tip is, why are you doing this?

Now, if your answer is something along the lines of, because you need more money, then I have news for you. That puts you in a very non-exclusive club that contains just about every individual human being on plant earth!

Everyone wants more money. Itinerants living in the park need more money to buy their next meal, Mom at home needs more money to buy little Johnny his next new bike, and even the richest man in the world needs more money so that he can massage his ego by showing off what a success he is.

Wanting extra money should never be the answer to this question, and if that truly is your motivation, then you have chosen the wrong vocation. It would be much easier to get yourself a weekend job flipping burgers or work in a bar at nights. Both of these are far more reliable sources of extra income, and you’ll certainly see the results far more quickly (in the form of a pay-packet at the end of the very first week).

Having said that, I don’t doubt that some newbie marketers will come into internet marketing because they have fallen hook, line and sinker for the ridiculous notion that there are huge amounts of easy money to be made online. Unfortunately, there is not, and whether you realize that early on or only after wasting money on half a dozen ‘get rich quick from this fantastic system’ manuals, the fact remains that making money online is not easy, and it does require hard work, organization and planning.

So, you need to move past that ‘make more money’ superficial reasoning to discover what it is that really motivates you to want to become a successful internet marketer. Money should never be an end in itself. For sane people, money is never more than a means to achieve the end result that they most want to achieve, and you would classify yourself as sane, wouldn’t you?

You must therefore know what your desired end result is, because, if you do not, any success that you enjoy will almost certainly be entirely accidental and, moreover, very probably extremely temporary as well.

Here are a few of the most common reasons that people come up with as their personal motivation, so you can get more idea of the kind of self examination that is needed. Do this before anything else, because otherwise, you have no chance of moving on from being a raw newbie:

· You want to spend more time with your family and kids.

· You want to live in a debt and rent free house.

· You want to be able to go on holiday whenever you like, to visit wherever you want and stay there for as long as you want to.

· You want to be the one that controls how much you earn, rather than being reliant on an employer to do so.

· You don’t want to commute to or get dressed for the office every day.

· You simply prefer running your online business from the comfort of home to driving a truck, digging the road or working in a paint shop all day!

It is vitally important that you have a clear picture and understanding of why you are trying to become a successful internet marketer in the first place for one very important reason.

Whether you realize it or not, you will almost certainly fail (perhaps several times) before you finally succeed.

In order to be able to keep going when everything seems to be going against you, you have got to have a clear vision of what it is that drives you, because its only by retaining and believing in this vision that you will be able to keep on fighting.

Section summary:

· You must understand why you want to be a successful internet marketer.

· Wanting to make more money is not a satisfactory answer, and if that is the best motivation you have, then you’re probably in the wrong business.

· If you do not understand your real motivation, then the chances are high that you never will be as successful as you want to be.

Take your time, internet marketing is a marathon not a 100 yard dash.

Local Business Internet Marketing: Why It’s Now Essential for Local Business Survival and Success

Local business Internet marketing is becoming crucial to the success of many local businesses; the old slogan “Think globally but act locally” pertains more to consumer practices now than it ever did to activism or any other cause to which it may have once been applied. It is clear that consumer behavior has shifted to now using the internet more than any other method to locate goods and other needed services.

Today, a consumer’s purchasing journey often does not begin with a trip to Main Street or the mall, or even with the phone directory, but rather it begins with online search. Local business Internet marketing and advertising are crucial because it places the businesses message right where consumers are searching, and more importantly, the message is seen at the exact time that the customer is most likely to respond.

Efficient local business Internet marketing should aim to build loyalty among Internet users who find the business online through internet search, by appearing as an authority in that particular area, and pointing out the advantages of dealing with that particular enterprise. Often offering an incentive to sign-up to a newsletter, so as to capture that particular visitors information for future marketing efforts is a great idea as well.

Even if a consumer can purchase something online for a slightly lower price, they are more apt to want to buy it locally in order to avoid shipping delays and perhaps not have to deal with using a credit card online.

Local business Internet marketing is crucial even for local businesses such as hair salons and automotive service centers that do not compete against online retailers. This is because for many consumers, the Internet has replaced the phone directory as the most comfortable and efficient place to find a local business or required service. The trend toward searching online is massive, and is only likely to grow further in the years to come. Here, too, internet offers such as downloadable coupons and web only specials are ideal tools to entice and retain customers. Of course proper Search Engine Optimization and a well thought out Search Engine Marketing Plan are needed to ensure that your local business Internet advertising will be noticed and acted upon by your potential and existing customers.

Therefore, any local business which ignores the potential of Internet marketing does so at its own peril and will clearly lose customers to their local competitors who do harness the power of the Internet for locally oriented online advertising. Businesses which take the time and effort to invest in search engine optimization and proper management of their website will get the most out of their efforts, because their advertisements will be found first in online search, and be considered more authoritative, with the effect of being an updated and magnified version of the bold Yellow Pages ads of old.

Many Web design and marketing firms specialize in local business Internet marketing/advertising, and the best choice is often a firm that is located in the same area as the client itself, especially as a synergy between client and service provider could extend further, considering that both are businesses located in the same area but providing completely different services. A local service provider is likely to be more familiar with the language, customs and particular areas that need to be targeted. Nevertheless, with so much information about any locale available online, and with any astute business owner knowing that it is his own responsibility to provide guidance to any marketing provider, a local business Internet advertising client could find professional and highly cost efficient service even from a provider located many time zones away from their business.

The key to hiring an online marketing consultant or company is choosing one with experience and one that has implemented previously successful campaigns at a reasonable cost. Of course, someone who is just starting out may also be a good choice if they can demonstrate a successful case study, because they may be willing to do the job at a much lower price and with far more enthusiasm to please the client in order to begin to build their reputation.

Does The Article Topic Really Matter When Doing Local Business Article Marketing?

Writing articles for local business article marketing is a bit different than writing articles for a website that is not tied to any location.

When you are writing articles for a local business, your main keywords will include your city. It is awfully hard to write every article on your topic and also having to legitimately do with your city.

Many people try to do this, and their articles end up declined on the publisher level. You see, in order to include your city in your article title and the article body, the article must provide information that specifically applies to that city.

For example, if you have an article entitled “How To Buy A House In Miami, Florida”, the article must specifically deal with buying a house in Miami and would not include tips that apply to any location on the planet.

You may be able to come up with a few articles that are specific to your location and your niche, but very quickly you will run out of topics.

That is okay and nothing to worry about why?

Because your goal with article marketing is for your website to get a higher ranking in Google, and it is the link in your resource box (with your location specific keyword terms forming the link) that tells Google what your website is about and influences your search engine ranking.

So, I always tell local business owners not to worry about trying to get your location in the article body and title just write on your general niche and then use your location specific keywords in the resource box, making sure that you use your keywords as anchor text for the link.

Recently I received an interesting question on this topic, and I thought it would be worthwhile to cover in an article:

“If article marketing is really about getting links from the resource box, then does it matter what the article itself is about? For example, if I am a London dentist, would it not work just as well for me to write articles about London theater and then have a resource box that uses the keywords ‘London dentist’?”

Great question does the article topic really matter when doing local business article marketing.

Most certainly yes! Why?

1 – Context Matters:

When Google is looking at the link going to your website, it looks at all the content on the web page. The context in which the link to your website is found increases the significance (the importance) of the link.

So, a link using the words ‘London dentist’ will make much more sense to Google if it is found on a page containing information about dentistry than about the theater.

Always write on your general niche!

2 – Remember you are writing for humans, first and foremost.

Now, imagine that someone interested in London theater finds your article and loves it. They look at the resource box to learn more about the author and see where they can find more information about this topic, and what do they find?

Information about London dentists! What?

What are the odds that a person interested in the theater would feel compelled to click the link in that resource box going to the dentist’s website? Pretty low I imagine.

The lesson: Don’t waste your chance to get a direct click-through from your article. You are hoping to attract people who are interested in your niche, so you must write articles that are on that topic.

Always write for your target readers!

Doing local business article marketing is not hard. You just need to make a little strategy adjustment to how you write. Writing on your general topic (rather than on your city and your topic) will help you write articles more easily. The easier it is for you to come up with writing topics on your niche, the more likely you will be to maintain your article submissions over the long term, which is a necessary ingredient to article marketing success.

Remember, always write on your general niche and leave the location specific keywords for your resource box. It will pay off in the end!